Our experienced team knows how to craft email strategies fit for the candidate, create personalized political emails that raise donations, and increase volunteer sign-ups.
Why use email marketing when running a campaign? The advantages include:
- Reach any device
- Deliver high-action rates
- Deliver pertinent information
Although social media plays an important role in a campaign, it does not allow for long-form writing. Email, on the other hand, allows candidates to deliver their messages effectively and frequently. People expect long-form business communication through email.
The goal is to make emails concise, yet personalized, while driving conversions such as donations to the campaign. Here are the steps to take for emails that provide positive outcomes.
Present Facts, Don’t Slander
In politics, it can be tempting to slander the opponent. With social media making information readily available, rumors and gossip can spread in a matter of minutes. However, this can paint you in a negative light. Instead, present the facts. If the opponent has been outed for corruption, play off of that. Always present the facts and use them for political advantage.
Make Constituents Feel Unique
Remember the warm and fuzzy feeling elicited by a handwritten letter?
That’s the feeling constituents should have every time they open an email. It’s imperative that every email has their name or addressed as something warm such as “friend.”
In order to generate these names, be sure to include a name section in the email sign-up. Don’t become another email they drag into the spam folder; make them feel like they are a friend.
Highlight Common Ground For Better Results
When writing emails, keep the target audience in mind. Sending mass emails to your entire email list consistently will not deliver the best results. Instead, formulate different emails for your different constituents. A list of people who’ve donated to your campaign versus the people who regularly attend events may have different agendas and beliefs. The return-on-investment for this strategy yields better results than sending out mass emails to your entire email list.
Tactfully Ask For Money
One of the biggest challenges facing all candidates during campaign season is the sheer volume of fundraising emails sent. Make sure all values, ideas, and beliefs are reflected in the emails and you are asking for donations respectfully, tactfully, and tastefully. Don’t beg; give them a reason to donate money.
Use Email To Encourage Supporters To Post Content
Adding a social media button for supporters to share your content on their social media is one of the best advantages of email. It’s important that the content you’ve asked them to share is interesting and a topic they care about.
Once they have shared content and added in their own words and voice, they are an advocate. Adding that button means adding new advocates to your cause.
We Can Write Them For You
We deliver results whether with email marketing, social media ads, and website rebranding. You can expect professional, efficient work from our digital team that exceeds your expectations. Get in contact with us today to start crafting your personalized email action plan.