The drastically more obvious, and equally critical, elements that set the Keurig 2.0 K200 Brewing System apart from a basic $15 Black & Decker coffee maker across the aisle at Target.
Website construction is no different from the other 98 percent of 21st century First World culture. Web development has gotten so—well…fancy—that it’s tempting to want every bell and whistle, every graphic, GIF, and random plugin we can find on our website.
Innovative California tech company Instart Logic reports that the “website obesity” trend is growing on at a rate comparable to “American obesity”. Is there a correlation here? We’re content to let them explore that issue more…
But really. Is “website obesity” a problem that needs to be addressed in this country? In other words, could it be possible that we’re abandoning the Information Age for an age of information overload?
Bells & Whistles
Check out the screenshot we’ve provided above. Snazzy site, eh? It’s safe to say that modern coding and design styles have surpassed this website model. Pictured above might be what we could think of as the iPhone 4 of web design.
Now check out our screenshot of this lovely, interactive historical record. Can you see the bells and whistles at work? To continue our iPhone analogy… let’s just say Siri is in the house now.
The Problem
Interactivity is grand. But what happens when we bog our website down with too much content? Experts report that median website content has expanded at least 67 percent within the past year alone. An increased use of high-resolution images contributes to about 62 percent of an average page’s size.
What’s more, mobile Internet browsing is about 1.5 x slower than the typical desktop web search of the Internet AND IT’S NOT GETTING BETTER. The average mobile response time has slowed by at least 28 percent in the past year alone.
Step up your game, Verizon.
Just kidding. This isn’t a trend we can blame on our data carriers.
The fact is, since 2011 the average mobile site has grown by 208 percent. Basically, the average amount of content we force our technological devices to conjure at the tap of a finger has tripled in the past four years.
So what are we going to do?
The Solution
Because there’s always one of those––particularly when BCom is involved.
It’s simple, really. There are several measures you can take to ensure that your website stays healthy. We suggest two basic strategies:
- FIRST Write down the mission of your website.If you’re trying to sell a product or service, try not to get distracted by random widgets and plugins that will only clutter your website and do little or nothing to help you meet your goals.
- SECOND Consider using a content delivery network that will help you maintain your website’s speediness and give your valued customers the streamlined experience they deserve.
So in conclusion, we all love a good ‘ole wealth of information right at our fingertips. Just remember: sometimes less is more.
Now go forth and promote your lean, attractive websites. Happy marketing!
