If they believe in your issues and support your causes, they will follow you. More importantly, they will advocate for you.
When it comes to social media, constituents need to know that there is no difference in your brand, whether that’s in person or behind a screen.
Know
Knowing your audience before you create any social content is important. You should know exactly whom you’re engaging with. Is the demographic mostly middle-aged men who are business leaders or corporate moms who love to talk about politics on Facebook, or even activist-millennials in college? Knowing your target demographic, and the most effective way to speak to and with them, allows for content creation that is easily engaged with.
Once you know your target audience’s age, race, household income, and other important details, it’s time to dig into what really matters; their psychographics. This includes what they like to do in their freetime, what their attitudes and beliefs are, what they value in life, etc. If you are using a Twitter account, you can gather most of this information from Twitter analytics. Facebook Insights allows most demographic information. These facts guide content from followers to advocates for what your brand or candidate stands for.
Engage
Once your brand is actively followed and content is consumed, the next step is to convince audience members to engage with you. This includes responding to comments on posts, retweeting if they mention something positive about you or your campaign, and simply liking posts that relate to you. Having active engagement across platforms increases followers, page likes, and a much larger reach of potential constituents. This type of engagement shows constituents that they are heard loud and clear.
Where we come in
BCom builds outstanding social capital for political candidates by creating engaging content. Whether you are starting from scratch or you are attempting to revive your current social platforms, we can help. Here are political candidates we are creating social media content for: