Our primary audience included key investors and connections from across the Lincoln community. We needed to communicate the collaborative’s vision to individuals and organizations with similar values.
Our Strategy
It was important for our deliverables to reflect the collaborative’s mission: promoting cultural empowerment through collaboration, education and advocacy. The branding and visuals that emerged are bold and colorful — matching the essence of this project.
The website design transmits this positive energy, while explaining how the Cultural Centers of Lincoln Collaborative came to exist.
Five unique cultural centers, plus a list of key players from across the community, equals a complex, acronym-heavy explanation. We needed to ensure the website presented a clear, accurate story — while somehow avoiding dense nonprofit jargon. The website communicates the collaborative’s shared mission, showcases its five autonomous organizations and depicts a clear five-year timeline.
When our partnership with the collaborative began, a consolidated campus hosting five of Lincoln’s most well-known cultural centers was a brand new concept. The collaborative’s leaders required a visual aid to help explain the idea to prospective partners and inspire buy-in.
As deficiencies continued to mount at the individual cultural centers across Lincoln, we needed to show investors that one bold solution designed to serve everyone is better than slapping Band-Aid fixes across multiple crumbling organizations.
