Live streaming on social media to make an announcement, start a Q&A or show your followers what’s happening can make a difference in how your followers view you. Nothing replaces in-person interaction. Only, live stream is the closest “in-person” medium.
Facebook Live
Showing what’s happening in real-time allows your followers to join in on the shared experience. According to Facebook’s tips for politicians and candidates, watching a Live broadcast gives an interactive experience between the broadcaster and their viewers in real-time. When you live stream on Facebook, you can see how many how many viewers you have and say hello, making the stream more customized and personable.
Twitter Periscope
Twitter Periscope is another tool to live broadcast an event or an important announcements. Similar to Facebook Live, you can comment during live video. You can also remove someone from watching or commenting in your live video. However, note that you cannot go live if tweets are protected. Find out how to create live videos and what the conditions are today.
Going live on Instagram is a great tool to broadcast an event. This should be used for more visually stimulating events because Instagram is a heavily visual platform. Similar to Periscope, you can also turn off commenting and track who’s watching. Learn more about how to start a live video on Instagram here.
Snapchat
If your campaign already has a Snapchat account, using it can be useful in reaching a younger constituent audience. Snapchat is great for showing off fun events such as parades or fundraising events. You can also utilize geofilters which allow you to design or create your own filter and set the location and the day/time. This can benefit your campaign when it comes to all day events or voting day. Learn more here.
Where we come in
Whether it’s creating a strategy with what content you should be posting on social, or brainstorming a strategy for going live, we can help. Get in contact with us to discuss the future success of your political campaign.